Sales Fundamentals
Khmer/English
The sales fundamentals course is designed to equip participants with essential skills and knowledge to excel in the sales domain. Through a combination of theoretical insights and practical applications, this course provides a comprehensive understanding of the sales process, customer behavior, and effective techniques for building lasting customer relationships.
Course Objectives
Create a standardized sales framework Implement best practices for consistency.
Map customer journeys and analyze touchpoint.
Understanding the customer’s buying behaviour.
Identify customer needs and preferences.
Categorize customer personas and segments.
Conduct effective needs assessments.
Apply Maslow’s principles to understand customer motivations.
Develop techniques to overcome customer objections.
Problem solving and decision making.
Enhance critical thinking for effective problem-solving.
Foster ownership of customer relationships.
Master follow-up techniques to ensure customer satisfaction.
Course Outcomes
Develop a standardized sales framework.
Analyze customer journeys and enhance experiences.
Identify and segment customers effectively.
Conduct thorough needs assessments.
Apply Maslow’s Hierarchy to sales strategies.
Handle objections confidently.
Solve problems using critical thinking.
Build long-term customer relationships through effective follow-up.